As soon as the PepsicO International approval of the new product came through, Crown Beverages Limited (CBL)’s new Head of Marketing Brandon Ssemanda and his entire team hit the ground running.
Poached from MTN Uganda months ago, Ssemanda proficient marketer today headlined as CBL, the soft drinks manufacturer behind Pepsi, Mirinda and Mountain Dew launched Uganda’s first berry-flavoured energy drink at a retail price of sh2,000/-.
STING Energy is being positioned as a better-tasting alternative to energy drinks such as Red Bull and PowerHorse.
“Innovation is part of our DNA and will always come at the forefront of our operations because it enables us to fulfil our mission of delighting our customers with a variety of fun, refreshing beverages,” an optimistic Ssemanda explained.
Ssemanda also revealed that CBL has invested approximately sh2 billion to ensure that this product which also has a mixed fruit flavor is on every shelf in Uganda.
“Our ambition in this venture is to make STING the number one energy drinks brand in the country.” “I’m confident that we have the right infrastructure, capital and human resources, as well as distribution channels, to achieve this ambition in the foreseeable future.”
