Uganda Communications Commission (UCC) and Ruparelia Group of Companies owned by tycoon Sudhir Ruparelia are the main sponsors of the first ever Social Media FestUg slated to take place on 25th January 2020 at Silver Springs Hotel Gardens.
According to Amon Baita, the Marketing Head of Social Media Fest, the two institutions have pumped millions of shillings into the event that will see party animals and corporates converge in one place not only to eat, drink and have fun, but also learn more about new media and the opportunities and challenges it presents.
Other key partners include National Information Technology Authority-Uganda-NITA-U (internet partner), Next Communication, NBS TV and Nxt Radio (Media Partners) and Uganda Breweries Ltd who will ensure revelers get drinks at attractive prices.
Running u nder the theme; Redirecting Social Media To Impactful Social Networking Engagements, the festival will bring real social media experience in a venue with free wifi where all social media engagements will be live on giant screens.
The event will see social media revelers treated to a mix of entertainment, informative and fun activities including games, snap chatting and selfie challenge among others.
Baita says Social Media Fest is not only aimed at streamlining the social media industry towards effective and professional communication amongst users, but it will also boost awareness and promotion of digital marketing and e-commerce amongst Ugandans and amplify an impactful usage of social media through interaction with end-users.
“The Social Media Festival will bring together individuals, social media groups, influencers, bloggers, digital marketing agencies, government agencies, exhibitors and various brands and organizations under one roof to network and learn more how best to benefit from social media platforms,” Baita says.
He says Uganda Registration Services Bureau (URSB), Ecobank and Davis & Shirtliff among others have already booked space to exhibit and showcase their various digital innovations and products.
He urges other companies with digital products/services and those using social media platforms to better their service delivery to book space not only to exhibit but also network and get feedback from end users of their products physically.
Baita says the event will have interactive sessions where various topics relating to ICT and internet, PR Management and marketing and branding on social media among others will be discussed.
“Social Media FestUg’s vision is to be the biggest marketing social event in the region bringing all brands in direct contact with their audience,” he adds
